Community-based climate change communication (CC Com) strategy

Proactive Community-based Climate Change and Disaster Risk Reduction Engagements

The CC Com Strategy was designed to increase knowledge and understanding of the people of Batuan, Masbate on climate change and its relations to their day to day activities including their long term survival. It also aimed to impress on the people the urgent need to act in response to the risks of climate change related events emphasizing that even small initiatives to address climate change can contribute in a way towards the solution of bigger challenges.

Climate Adaptation Effectiveness

Strong community engagement through an active and inclusive collaborative partnership approach for climate change communication and policy development. This produces more effective policy outcomes that engender local support, ownership, and substance (Cavaye 2004, Devine-Wright 2005, Hindmarsh 2010, Nkoana et al. 2017, Samaddar et al. 2015 as cited in Baybay and Hindmarsh, 2018).

Climate Hazards

  • Rain-Induced Flooding
  • Sea Level Rise
  • Tropical Cyclone

Locations

  • Batuan, Masbate, Region V (Bicol Region)

Adaptation Sectors

  • Disaster Risk Reduction

CCET Instuments

  • Knowledge and Capacity Development

Target Group based on Vulnerability

Basic Sectors:
  • Individuals residing in urban areas

Evaluations

Economic / Financial Effectiveness
N/A

The solution has no direct evidence of economic and financial impact/effectiveness.

Technical Feasibility
Mid

There are three different strategies done by the project implementers: (1) film showing cum game show, (2) community theater play, and (3) local video. It can be inferred that some technical knowledge is needed to execute the game show as key concepts on climate change were explained. Incentive was also given to those who can answer the questions correctly. For the community theater play, the theater director, member of the community, is trained to co-develop the script and co-produce the play with the residents who also undergone informal training on theater arts. Moreover, the project implementers also produced a video documentary of the changes happening in the municipality. The residents were interviewed, which included the mayor, parish priest, barangay captain, fisher folks and residents. They were asked to share their stories, the changes that have happened in their area, impacts of these changes in their lives and livelihood and actions that they can do to minimize the effects. Video footages were also taken on the changes that have happened.

Social Acceptability
Mid

Based on the information provided under Technical Feasibility, it is implied that the community was receptive to the interventions of the project implementers. Guzman (2012) further noted that these interventions prompted the community to action.

Environmental Impact
N/A

The solution does not have direct environmental impact.

Mitigation co-benefit

No mitigation co-benefit identified

Keywords

communication, knowledge, understanding, climate change

References